Jollibee’s latest Kiddie Meal toy collection featuring Sanrio characters sparked excitement among collectors with its blind box format. Each toy showcased beloved characters like Hello Kitty, My Melody, Cinnamoroll, and more, sitting in small airplanes. The highlight was the Sanrio Characters Wonder Wheel, which could be assembled by collecting six figures. Fans shared themed setups online, while the element of surprise led to active swaps among Sanrio enthusiasts.

With digital conversations and social media shares fueling the hype, a top digital marketing agency in the Philippines would have amplified this momentum by leveraging media relations strategies. Just as the best digital marketing agency crafted strategic campaigns to enhance brand visibility, Jollibee’s promotion benefited from strong storytelling and audience engagement. Available until April 30, the collection could be purchased in Jollibee stores or through delivery platforms, proving the power of effective marketing in driving brand excitement and customer interaction.